Can I compare competitors per persona?

What the card does and does not count

Visibility by Persona draws one line per segment, and each line is your own mention rate: the answers that mention you divided by all answers to that persona's prompts. Competitors are not on it. Putting them there would turn a clean split of one number into a table nobody could read at a glance, and it would duplicate what the report already does better.

The persona filter on a report

Every one of the 24 metrics in a report accepts the persona filter, alongside engines, countries, tags, and prompts. Apply one persona and the whole report scopes to its prompts. Then read the Market Analysis tab: Share of Voice tells you how the mentions across that segment's answers are split between you and the named competitors, and Position Quality tells you where in the answer each brand tends to appear.

That is the difference between a gap someone else is filling and one nobody wins. A persona with a low mention rate and a competitor with a high share of voice is a positioning problem. A persona where nobody has much share is a question the engines are answering without any brand at all.

How we use it in the engagement

Save one report per persona and it sits in the sidebar for everyone with a login. In Managed GEO the monthly report reads Share of Voice and Position Quality for the segment you are losing, and that segment sets the next round of content and fixes. In GEO Consulting and Trends the briefing reports movement per segment and market, so your teams know which audience to write for next.