Who on our side does the work?

Where the line sits

We bring the audit, the daily tracking, the monthly briefing and the roadmap. Your teams ship. The line sits there because the fixes live in your CMS, your robots.txt and your program copy, and because a department knows its own program better than we will in a quarter.

Who owns which item

• Web: the template fixes and crawler access, host by host, including the subdomains nobody owns on paper
• Content, or the department itself: the program pages, rewritten to state cost, format, duration and outcomes in one place
• Comms: the rankings, listings and threads the engines keep citing for your programs
• Admissions: reading which programs the engines describe well and which they get wrong

Every item on the roadmap carries a name and a position in the order, so nothing arrives as a general recommendation. Each school, the international office and comms get their own login, so the team that has to act reads its own slice rather than a global average.

When there is nobody to hand it to

A bootcamp, a single-program provider or one department inside a larger institution often has no web team and no content team to give the roadmap to. That is Managed GEO: we write the pages and ship the fixes ourselves. The two engagements run side by side, so a university can take the consulting work centrally while one school runs the managed version for its own programs.