How will I know it is working?

Two dated records, side by side

The first record is what we shipped. Every fix to your site and every article we publish carries a date. The second is what the engines said. Every tracked question runs every day across every engine, and each answer is stored with the brands it named and the sources it cited. The monthly report lays the two over each other, so when a number moves you can see what went live in the weeks before it, and when nothing moves you can see that too.

That is the difference from a retainer that sent you a deck of scores. A score on its own cannot tell you whether anything changed on your site. A dated list of shipped work next to a dated chart of the answers can.

The four numbers

• Mention rate: how often your brand is named in the answers to your tracked questions, per engine
• Citations: which of your pages the engines cite, and how that list changes
• Share of voice: your share of the mentions against the competitors the engines name
• Position: how early you appear in an answer when you appear at all

The competitor set is not one we invent. It is the names the engines already give when your buyers ask, which is why the same three competitors you keep seeing are the ones on the chart.

Checking it yourself

You get your own login to the platform, and the numbers in it are the numbers we report; there is no separate client view. On any day between calls you can open it and see whether a question you care about has moved. If a competitor shows up in an answer they were not in last month, you hear it from us on the call, not from a customer.