Frequently asked question · Founders
Is this just SEO with a new name?
Partly, and you are right to ask. Some of what is sold as GEO is SEO renamed by people who wanted a new retainer, so make anyone selling it tell you what they ship. The part that is not a rename: an AI engine picks a handful of sources per answer and there is no page two, so the job is qualifying as one of them, getting cited, and being named early. Both jobs want a site engines can read and content worth citing, so your existing SEO keeps working and most of what we ship helps it too.
Where the two overlap
Both start from the same site. An AI engine has to be able to get into your pages and read them, which is the same crawler access and page structure good SEO has always cared about. Both want content that answers the questions buyers actually ask, written plainly enough to be understood by a machine and a person. So the fixes we ship to pages an engine could not read, and the articles we publish for questions you are losing, tend to help your search rankings as well. Nothing we do asks you to undo your existing SEO.
Where they part
Search gives you a list and a page two. An AI answer gives a buyer a shortlist, built from a handful of sources the engine picked, and there is no page two to be found on. That changes the job in three ways:
- The unit is a question, not a keyword: we track the questions your buyers ask ChatGPT, run them every day, and work the ones you are losing
- The goal is to be cited and named early, not to rank: we score how early you appear, and against which competitors the engines name
- The competitors are whoever the engines name, not whoever ranks: the same three names you keep seeing are the set we measure against
A rankings report cannot show any of that, which is why a site at position three can still be missing from the shortlist.
How to test anyone selling it
Ask what they ship. If the answer is a dashboard and a monthly deck, you are buying a score, whichever name is on the invoice. Our answer is dated: the fixes and articles that went live, next to what moved in the answers afterwards.
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