Do you track my competitors’ names in the same answers?

What one pass over an answer does

When an answer comes back from an engine, it is read once for every brand in the workspace at the same time. For each brand, detection looks for its name variants in the answer text and its owned domains among the cited sources, and records how many times it was named and how early the first mention sits. Zenith, Zenith CRM, and ZenithHQ are one brand, and zenith.io is its domain, so the definition you approve at onboarding is what the matching uses.

Because the same pass covers everyone, the split by engine is there from the first run: your share on ChatGPT next to your share on Perplexity, with the same competitors on both.

The numbers that come out of it

Share of voice is your mentions as a share of every mention across you and your tracked competitors, counted by occurrence. An answer that names a competitor three times adds three to their side. It is zero-sum, so a competitor gaining is you losing. The Position Quality report reads the same data to show who tends to be mentioned first.

Each cited page is also tagged You, the competitor whose domain it is, or Third-party. That is how the reports show whose sites the engines lean on for your prompts.

Changing the list later

The competitor set is never frozen. Add a brand, rename one, or change its aliases, and detection re-runs across every answer already collected, so the history is re-scored against the new definition rather than starting from that day. The re-scan runs on a queue, so give it a little time before reading the updated numbers.