Frequently asked question · Product Marketing

What do we get every month?

A report and a call. The report shows what moved since the previous period: prompts where you gained or lost visibility, competitors who rose or fell, sources the engines started or stopped citing, all sliceable by engine and persona. On the call we tie each movement to a cause and agree the next changes for your team. If you are on Managed GEO, we ship those changes too.

The report

The report reads one period against the one before. It comes from the daily runs, so every movement in it is backed by the answers the engines actually gave, kept in full. The sections:

  • Prompts where you gained or lost visibility, with the full answer per engine and every brand mention highlighted.
  • Competitors who rose or fell in share of voice, and who gets named first.
  • Sources the engines started or stopped citing.
  • Mention rate per persona, with the change since the previous period.

Every view can be sliced by engine and by persona, and the saved views are the same ones your login opens, so nothing in the report is a number you cannot check yourself.

The call

On the call your strategist ties each movement to a cause. A prompt that flipped in your favor is set against the page your team shipped that month; a competitor gaining on the "vs" prompts is set against the comparison page they published and you have not. From there we agree the next changes for your team: which page has to state which claim, which comparison or use-case question gets written next, and which third-party source is worth working.

What is different on Managed GEO

On GEO Consulting and Trends the call ends with a list your team executes. On Managed GEO the list is ours: we ship the page changes and the comparison content, and next month's report shows what they moved.

Answered on

Product Marketing

How each AI engine describes your product today, against competitors and per persona, and the pages and comparisons that get it to repeat your positioning.

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