Is AI recommending us or our competitors?

What share of voice measures

Share of voice in AI answers is how often you are named when a buyer asks a question in your category, set against how often each named competitor is. We compute it from real answers, not estimates: the platform puts your buyers' unbranded questions to the engines once a day, keeps each answer with the brands it named, and reports mention rate, share of voice, and position against the competitor set you name.

Position matters as much as presence. An answer that lists five options and puts you fifth is not the same as one that leads with you, so we record how early in the answer each brand appears, per question and per engine.

Reading the result

The same brand rarely wins everywhere. You may lead on Perplexity and be absent from Google AI Overviews, or own the pricing questions and lose the comparison ones. So the report breaks the number down by engine, by question, and by competitor, until the gap has a name: this competitor, on this engine, for these questions.

Turning the gap into work

Once the gap has a name, closing it is a roadmap item with an expected impact, like every other. For Managed GEO clients that means we write and ship the fixes and the content. For consulting clients it means your teams get the plan and the priorities. Either way the same daily runs keep going, so the next report shows whether the gap closed and by how much.