How do you price GEO Consulting & Trends?

What the quote follows

The consulting engagement is priced on scope, and the scope has four parts. How many brands and markets we track: a category watched in three countries is three sets of questions, three sets of answers, and three competitor lists. How many personas, since a buyer question reads differently by audience segment and each segment is tracked as its own view. How often the trend briefings land. And how much strategist time the roadmap needs, because a dedicated strategist works with your teams throughout.

The free audit of the properties and markets you name is where we size each of those. The quote comes after it, not before.

Retainer or project

A retainer suits continuous work: tracking how AI answers in your category change across brands, sources, and questions, with briefings that flag the early signals and executive reporting on a fixed rhythm. A project suits a bounded question, such as a GEO audit of your properties with a roadmap your teams execute. Some engagements start as a project and continue as a retainer once the roadmap is in motion.

Why quarters

We quote in quarters because that is the unit the work moves in. A category's AI answers shift visibly over a quarter, not a week, and a roadmap handed to your own teams takes about that long to get executed and show up in the tracking. Quoting per month would price the reporting; quoting per quarter prices the change.