Frequently asked question · Policy & Public Affairs
Do you track what the engines say about the other side?
Yes. We track the organisations the answers name beside yours, whether allies, opponents, or a rival think tank, as a named set, so you see their mention rate, how early they appear, and which of their pages get cited, next to yours. Their explainer ranking above your position statement is usually one of the first things the sources table shows. We report what the engines say about them; we do not write anything about them.
Who ends up in the named set
The set is not a list of competitors in the commercial sense. It is every body the answers keep naming around your issue: the trade association on your side of the argument, the advocacy group on the other, the rival think tank, the regulator, and whoever else the engine treats as a voice on the topic. We build it from what the answers actually say, then track mention rate and position for each one, per engine, per market, and per persona.
That last split matters. A journalist's question and a legislative aide's question about the same rule can name different organisations, and the persona view shows where the answer to one names you and the answer to the other does not.
What the sources table shows about them
The platform logs every citation in every answer: the page, the domain, and where in the answer it sits. Each row in the cited-domains and cited-pages tables is tagged as yours, another named organisation's, or a third party's. So beside the mention numbers you see which of the other side's pages the engines lean on, and how far above your own documents they rank. The opposing group's two-page summary of the arguments, or the rival brief with the claim in its first paragraph, usually appears near the top.
What the monthly briefing does with it
Each month the movers tables flag the organisations named more or less often and the sources gaining or losing share. The briefing reads that against the window before: the opposing group's explainer lost share to a news piece, a regulator's consultation page is now cited in three engines. Each signal names the team that should act on it. We describe what the engines say about the other side. We do not publish anything about them, and the roadmap only ever lists pages of yours to publish and sources to brief.
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Policy & Public Affairs
How ChatGPT, Gemini, and Perplexity frame your issues, which sources they treat as authoritative, and what to publish so the answer carries your evidence.
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