Why is our testimony never cited?

What the engines read when they read your site

An engine that searches the web retrieves a page, parses it, and lifts the sentence that answers the question. A scanned filing has no sentence to lift, because the text is an image. A 40-page white paper has the finding on page 23, under a heading the engine has no reason to reach. A position statement in the press release archive has a date and a paragraph, but it is buried where nothing links to it. Meanwhile a rival think tank's brief states its claim in the first paragraph, and the engine quotes that.

The engines are not judging the quality of your evidence. They take the page that is easiest to read and most direct on the question, and your documents were written for a committee and a filing system.

What the audit checks first

Before a single page is rewritten, the GEO audit looks at whether your site can be crawled at all: access for 20 AI bots, rendering, structure, and whether your positions exist as pages rather than as attachments. It is common for the testimony to be unreachable for a reason nobody remembers, and no amount of rewriting helps until that is fixed.

What the roadmap turns each position into

The roadmap has a line for each issue and each market. Most lines are publishing: a position page in HTML that states your view and the evidence in the first paragraph, in that market's language, written so it can be quoted. The PDF stays, linked under the page rather than instead of it. The same goes for the economic study and the filed testimony.

Once those pages exist, the cited-pages table shows whether the engines have started leaning on them, and the movers table each month flags the moment your page gains share against the rival brief.