Frequently asked question · Optimize Content for AI
Do we have to rewrite everything we have published?
No. The audit runs per template, so a fix to the blog template reaches every post at once, and most of what a crawler cannot read is a rendering or robots.txt problem, not a copy problem. The rewriting is targeted: the pages that answer a prompt you track and are losing, starting with the ones an engine already reaches. A page that is retrievable, recent, and says something specific mostly stays as it is. New pages go only where the daily runs show you absent.
Where the template fixes end
The audit runs its 21 checks on one URL per template: the blog post, the product page, the docs article, the service page. Most of what it finds is not about the words. The text is drawn in by a script after the HTML arrives, the canonical points somewhere odd, the best material is in a PDF or behind a tab, or a robots.txt line keeps the crawler out. Each of those is fixed once, in the template, and every page built on it is fixed at the same time. A blog with hundreds of posts on one broken template is one fix, not hundreds.
Which pages get rewritten
The rewriting starts from the tracking, not from the sitemap. Your buyers' questions run once a day on ChatGPT, Gemini, Perplexity, Copilot, and Google AI Mode, and each answer is kept with the sources it cited. That tells us which prompts you are losing and which of your pages, if any, an engine already reaches for them. Those pages come first, because the engine has already found them and only needs something it can quote.
A page that is retrievable, recent, and says something specific in its first paragraph mostly stays as it is. The one that spends four paragraphs introducing the topic before reaching a fact gets its answer moved to the top, its headings turned into the questions people ask, and a date. A page nobody asks about is left alone.
Where new pages go
New pages are written only where the daily runs show you absent from a prompt that matters. A content routine drafts one article at a time for the weakest of those prompts, and a person approves, revises, or rejects it. Nothing is generated in bulk, and nothing publishes itself.
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Optimize Content for AI
Make your content retrievable and citable by every AI engine: crawler access, answer-first pages, the sources engines lean on, and citation rate per engine.
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