Frequently asked question · Get Mentioned by AI
Why does ChatGPT recommend our competitors and not us?
Usually one of three things, and the audit tells you which. Either the engine cannot read your site, because a crawler is blocked or the text arrives by script. Or it reads the site and finds nothing worth quoting, because no page says plainly what you sell, for whom, and at what price. Or the answer is built from sources you are not in, so nothing corroborates you while two review sites and a Reddit thread corroborate the competitor. The daily runs add which prompts you lose and which sources each answer cites.
The three causes, and how each one shows up
The first cause is the quietest. A robots.txt rule nobody remembers writing, the CDN's bot list, or a page whose text only arrives by script means GPTBot or PerplexityBot asks for the page and gets nothing it can quote. As far as that engine is concerned, your brand has no website. The GEO audit runs 21 checks on one URL per template, including robots.txt access for 20 AI crawlers and server-rendered text against a client-side shell, and each check comes back pass, warn, or fail with the value that tripped it.
The second cause is a site that reads fine and says nothing. The home page promises solutions for modern teams, and no page states what you sell, for whom, where, and at what price in one sentence. An engine names a brand it can read, corroborate, and place, and the competitor's page has the sentence it can lift.
The third cause is the sources. The engine assembles the best option for a job from a Reddit thread, two review sites, a directory, and a YouTube video. You are on none of them, so nothing backs you up, and an engine will not name a brand on the brand's own word.
Why ranking on Google does not settle it
Page one on Google is a list of links. The engine builds its answer from the pages it retrieves and trusts for that exact question, and your ranking is not one of the inputs. Brands rank first and miss the answer every day.
What the daily runs add to the diagnosis
The audit says which cause applies to your site. The prompt tracking says where it costs you: each unbranded question runs daily on ChatGPT, Gemini, Perplexity, Copilot, and Google AI Mode, keeping who was named, how early, and every source the answer was built from. After the first week you know which questions you lose, to whom, and from which pages.
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