What do we report to leadership?

The numbers on the page

Your rank tracker answers one question: where the page sits. The report answers the ones your CMO asks now, each one from the daily runs of your buyers' questions across every major engine:

• Mention rate per engine: how often each one names you.
• Citation rate and cited pages: which of your URLs get cited, for which prompts.
• Share of voice against the competitors the engines name beside you.
• Position score, 0 to 100: how early in the answer you appear.
• Movers: the prompts, competitors, and cited domains that gained or lost since last month.

Every number can be filtered by engine, market, tag, or persona, so the same report serves a global view and a regional one.

Tying movement to work

The part leadership reads first is the movers, and the part that makes the report defensible is the column beside them: the work shipped in the same window. A template fix that went live, a draft your editors approved, a page rewritten to answer the question in its first paragraph. When a prompt's citation flips to your page in the same month the client-side rendering was fixed on that template, the report says so, and the argument in the room is about what to do next rather than whether the number is real.

Where it lives

The report is a saved view on the platform, and your team can open it any day, not only when the deck is due. It sits next to Search Console and GA4 in the same monthly deck, with the rankings and traffic you already report, and we walk through it on a monthly call.