Frequently asked question · GEO Audits
Is this the free audit?
It is the core of it. The free audit runs these 21 checks on the pages that matter for your brand, alongside a first read of what the engines already say about you, and we walk you through both. Under an engagement it keeps running on every page we touch, before the fix and after it.
The two halves of the first picture
The free audit has a technical half and an answers half. The technical half is this tool: 21 mechanical checks, run on the pages that matter for your brand rather than on the whole site, with a score out of 100 and a pass, warn, fail list with a fix hint on every row. The answers half is a first read of what the engines already say about you when someone asks the questions your buyers ask. We walk you through both on a call, and the roadmap that comes out of it is yours whether or not you go ahead.
Nothing is billed for any of that. The proposal you approve afterwards is where an engagement starts.
What changes once we are working together
Inside an engagement the audit stops being a one-off and becomes the loop the work runs on. We audit a page, ship the change, and run the audit again. Every run is kept, so the before and the after sit as two rows in the history, and you see the same rows in your login.
In Managed GEO our team ships those fixes: robots rules, headings, page structure, llms.txt. In GEO Consulting and Trends we audit the templates behind your properties and hand your engineers a prioritised list with the check names on it, so they can verify each fix in the same tool.
Why the audit runs again later
A template that scored 90 can score 60 after a redesign nobody told you about. Re-auditing the key pages on a cadence catches that regression before the citations go, which is why the tool keeps running after the first month rather than being filed away.
Answered on
GEO Audits
One URL, 21 deterministic checks, 20 AI crawlers: a GEO audit scores how readable a page is for AI engines and shows which fixes moved the score.
More questions about GEO Audits
See what AI is already saying about your brand.
A free audit shows you exactly where you stand across ChatGPT, Gemini, Perplexity, Copilot, Claude, Grok, and AI Overviews, and what it would take to close the gap.