How do you pick which competitors to track?

The rules the agent works under

The agent is told to research, not recall: it has live web access and must find each competitor rather than name one from memory. It never invents a URL, it verifies that every site it proposes is reachable, and it never returns you. Those four rules are what keep the first list honest, because a list recalled from memory can include brands that closed, merged, or never existed.

The clean-up pass then strips comparison wording, so "Zenith vs Acme" becomes Zenith, merges duplicates, drops dead sites, and caps the list at ten. What survives goes to a review screen.

What you edit before anything runs

On that screen each competitor is a name, its aliases, and up to five websites. This is where the list gets your knowledge: the brand your sales team loses to that the agent missed, the regional player nobody outside your market has heard of, the alias an engine uses that differs from the legal name. Our strategist goes through it with you, and nothing runs until you approve it.

Aliases matter more than they look. Detection matches the aliases and owned domains, so a competitor with a missing alias is under-counted in every answer until it is added.

After the first run

The list is never frozen. When a Third-party domain keeps appearing in the cited sources for your prompts, the reports flag it as a rival worth tracking, and we add it. Any addition, rename, or alias change re-runs detection across every answer already collected, so the history is re-scored rather than starting from that day. A renamed competitor keeps its old name as an alias for the same reason.